On the adoption Behavior Intention of Service Innovation in Property Management-An application of TPB Model

• Main Authors: Yu-Sheng Lin, 林裕盛
• Other Authors: SENG-SU TSANG
• Format: Others
• Language: zh-TW
• Published: 2011
• Online Access: http://ndltd.ncl.edu.tw/handle/zs3kz7

碩士 === 國立臺灣科技大學 === 企業管理系 === 99 === With the economic development of Taiwan's high degree of urbanization and urban landscape, the buildings, apartments and other "集合式住宅" into the mainstream; but the prospect of an increasingly large market demand, the domestic environment, this industry is relatively backward, and often easy to become a price competition, further contributed to the vicious cycle of service! However, as Taiwan's market liberalization and growing internationalization of the property management industry, in addition to the competition between local firms outside the industry also faces strong competition in foreign countries; with the introduction of new service concepts and household quality consciousness, awareness of property management companies have to: In order to become free from price competition and a place in the market is bound to create more core competitive advantage with customers to maintain good long-term relationship. The proposed property management of innovative services business model ramework, and from the willingness to accept innovation, or "acts of view" perspective to explore the willingness to accept the tenants, the proposed research in the field of social psychology, human behavior intended to receive the most widely Theory: The theory of planned behavior (Theory of Planned Behavior, TPB) as a theoretical foundation to explore the innovative services of the behavior of households intentions. This study used questionnaires, the subjects of "the households currently living in 集合式住宅"; to the data collected using SPSS descriptive statistical analysis and conduct reliability and validity analysis; In addition, the use of partial least squares method (Partial Least Squares, PLS) as a research model analysis tools. The results show that residents of the "attitude" and "subjective norm" and "perceived behavioral control" will influence the behavioral intention, the three hypotheses are true. Which "attitudes" of the most influential, followed by "perceived behavioral control" and "subjective norm" minimal impact on behavioral intentions.