| Summary: | 碩士 === 國立臺灣科技大學 === 設計研究所 === 99 === Today's consumption patterns shift from the traditional symbolic consumption to the focus on the consumer experience. The major consumer experience is to emphasize his/her internal feelings. From the experience viewpoint of a product, only product functions are no longer enough to satisfy a modern user’s needs. What needs to focus is to initiate consumers’ internal requirements pertinent to pursuing the experience of product aesthetics which, in turn, will cause consumers’ enjoyments to this product.
According to the literature on the experience of identification, we can understand that experience is related to spiritual satisfaction, only through the inner Flow experience, we can become satisfied and reach the optimal experience. After that, the user may feel excited and has a profound sense of enjoyment. This study adopts three Apple’s hot handheld products, i.e., iPod, iPhone and iPad, as users’ experiencing media and investigates users’ interaction with these products based on the experience viewpoint. This is because which kind of user interface designs can make user Flow in the interaction has become the enterprise value passed to the consumer experience factors. These factors may allow users to generate positive feelings and satisfaction. It also can improve the user’s loyalty and business relationships.
The results generated from pilot study revealed that thought these three products were be long to different categories , all the users rate their feelings by using a 7 point Likert Scale with the average scores of higher than 4.9 in terms of comfort , specialty , reliability , kindness , and over all preference. Among them , the iPhone has the score that is higher than the iPad and iPod. In addition , regarding the pressure of information visualization on the user interface , their average scores were all lower than 3.4. Among them , the iPhone has the score that is lower than the iPad and iPod; therefore invited participants to the experiment had experienced immersive experience from iPhone interactions.
In the end, the generated final results revealed that: (1) A better user interface design is to adopt images and text mode of icons to interface menu. (2) The more intuitive interface menu tends to be easy to use and to allow a single button to get back to the previous conduction; (3) A better usability and playfulness interface design, user can more Flow in the product interact; (4) To explore the behavior generated by the Flow experience, A user can be driven in the interface interaction. When the sense of space and time tends to be lost, that is a fascinated realm; (5) The more positive Flow factor can improve more customer and business loyalty and relationship. The results confirmed that a friendly interface design does have a positive impact on users’ Flow experience.
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