The Design Creation of Experiential Thinking

• Main Authors: Ming-Ching Hsueh, 薛明慶
• Other Authors: Jin-Dean Cheng
• Format: Others
• Language: zh-TW
• Published: 2011
• Online Access: http://ndltd.ncl.edu.tw/handle/269nc9

碩士 === 國立臺灣科技大學 === 設計研究所 === 99 === Living in the age of experience economics, consumers no longer determine values according to effectiveness of services or product functions. What they care more about is quality they experience. Thus experience of beauty and merriment is the key of success of a service or a product. The researcher believes that designers should put the experience factor into souls of products during the product design phase, integrating concepts of deeper meanings into products in forms and functions to create personalities and features of products, so that they can be distinguished. In the initial stage of this study, the causes of experiences are discussed. After people receive external stimulation, 5 different forms of internal experiences will be created. And this process is controlled by personal senses and aesthetic experiences. Responses of human brains to experience factors are summarized and categorized from the aspects of product semantics and experience design. In the middle stage, the works designed by foreign and local designers using experience design methods are analyzed in order to find the experience aspects among them. Then the analysis results of documentation and cases of design, the product design standards are constructed and can be applied to products developed in the later stage. This study develops the products from the research ideas of creation, in order to verify the possibility of applying the experience thinking theory to product design. Through 4 products, experiences of sense, thinking, and actions are delivered. The 4 products are: (1) Scent & Sound diffuser: The fuzzy senses of smell and hearing bring people novel sensory experiences. (2) “Gene recombination” bedside table: It is different from traditional lamps in operating methods, completely changing users’ thinking experiences. (3) “Iceberg” tissue box: the action of using the product is amplified to guide users’ thinking experiences. (4) “Spring is coming!” wall lamp: Cultural meanings are transformed into action experiences when operating the product.