The moderating effect of brand consciousness on the relationship between parent brand attitude and brand extension evaluation.
碩士 === 中國文化大學 === 國際企業管理學系 === 99 === The study examined the relationship between parent brand attitude and brand ¬ extension evaluation, and examined the moderating effect of brand consciousness on the above mentioned relationship. The study used the experimental design including a pretest and fina...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2011
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| Online Access: | http://ndltd.ncl.edu.tw/handle/13740484692680148163 |