Research On the Integrated Marketing Communication Strategy Of Life Insurance Industry—A Case Study of Cathay Life Insurance Co.
碩士 === 中國文化大學 === 新聞學系 === 99 === Integrated marketing communication (hereunder “IMC”) is a communication behavior of an enterprise which carries on market marketing to seek consistency. IMC called “Speak With One Voice” is to unify the view criterion of all the activities to convey to the customers...
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| Format: | Others |
| Language: | zh-TW |
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2012
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| Online Access: | http://ndltd.ncl.edu.tw/handle/45097420712841733665 |