The Effect of Product Scarcity on Purchase Intention: Product Type as a Moderator
碩士 === 東吳大學 === 企業管理學系 === 99 === Prior research has identified two kinds of product scarcity: supply and demand and has proven that both kinds of scarcity increase product desirability. This research examines the scarcity effect toward purchase intention while adopting product type as moderators. T...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | en_US |
| Published: |
2010
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| Online Access: | http://ndltd.ncl.edu.tw/handle/73426886020558541773 |