The assessment factors of Taiwan agent selection forforeign adzuki bean supplier

碩士 === 東吳大學 === 國際經營與貿易學系 === 99 === Taiwan is an island country, due to limited natural resources, agricultural share of GDP continued getting fall. In case of the trend of agricultural product supplying, Taiwan will depend on the proportion of foreign agricultural products more than current condit...

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Bibliographic Details
Main Authors: Tung-Feng Wu, 吳東峰
Other Authors: Hsiao-Chao Hsieh
Format: Others
Language:zh-TW
Published: 2011
Online Access:http://ndltd.ncl.edu.tw/handle/11338455802788484120
Description
Summary:碩士 === 東吳大學 === 國際經營與貿易學系 === 99 === Taiwan is an island country, due to limited natural resources, agricultural share of GDP continued getting fall. In case of the trend of agricultural product supplying, Taiwan will depend on the proportion of foreign agricultural products more than current condition. Following this trend, more foreign agricultural supplier shall extend their sales into Taiwan market. On the other hand, the transparency for sales and distribution of agricultural product in Taiwan is not clear as well, and the agricultural related study is not being researched well, base on this background, it led this study to focus on the assessment factors when foreign agricultural suppliers want to choice their sales agents in Taiwan. The subject of this study is adzuki bean, this is because adzuki bean treaded within one complex sales and distributor system in Taiwan, through the explanation for the assessment factors of this complex system, we believe this study can help the understanding in case if other study of Taiwan agricultural product will be done. Through the related research, analysis for the adzuki bean’s sales and distribution system in Taiwan, the study explained the function and role for foreign adzuki suppliers and Taiwan sales agent, furthermore, it analyzed the assessment factors of the selection for Taiwan sales agent. This can help the foreign and Taiwan agriculture related parties to realize the Taiwan adzuki market and make the commercial choice. Finally this study inferred 3 factors, environmental factors, industry factors and agent factors, the linkage is significant between these three factors and assessment factors. This result may help the foreign adzuki supplier to establish the logical of the assessment factors of the selection for Taiwan sales agent.