The research for customer preference to the characteristic of financial adviser after financial crisis - The example from the bank customer at C bank, North territory branch

碩士 === 世新大學 === 企業管理研究所(含碩專班) === 99 === As the deposit interest rate is continuously decreased & the spread deflation makes the profit slides, Taiwan financial industry started to develop wealth management service. Because of the market competition is intense, mostly the banks set up their VIP...

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Bibliographic Details
Main Authors: Hung Wang, 王虹
Other Authors: G.C. Hung
Format: Others
Language:zh-TW
Published: 2011
Online Access:http://ndltd.ncl.edu.tw/handle/36458744760074598687