Research on the perception of integrated marketing communication - Taiwan's advertising agency as an example
碩士 === 世新大學 === 公共關係暨廣告學研究所(含碩專班) === 99 === The overall market environment in Taiwan has been changing dramatically in recent years. Many different factors produce serious impacts on the advertising industry, especially to local advertising agencies in Taiwan. Under the internal and external compet...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2011
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| Online Access: | http://ndltd.ncl.edu.tw/handle/51402464347396237379 |