A Knowledge Guided Adaptive GA based Forecasting Model in Consumer Packaged Goods Industry

博士 === 東海大學 === 工業工程與經營資訊學系 === 99 === Due to severe competition, price discount and non-price promotion campaigns are very commonly used by consumer packaged goods (CPG) manufacturer to retain competitiveness. However, dramatic change in sales volume in promotion session and sparse observations lik...

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Bibliographic Details
Main Authors: Chin-Lien Wang, 王金鍊
Other Authors: Li-Chih Wang
Format: Others
Language:en_US
Published: 2011
Online Access:http://ndltd.ncl.edu.tw/handle/43069710441006680829