A Study of Consumer Purchasing Intention on Taiwanese Brand Apparel

碩士 === 國立臺北科技大學 === 工業工程與管理系EMBA班 === 99 === The apparel market in Taiwan has been maturing in recent years as economy grows and national income increases. Taiwanese fashion has been keeping in sync with the global trends. With higher purchasing power and more discerning tastes, Taiwanese consumers...

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Bibliographic Details
Main Authors: Kung-Lun Liu, 劉孔倫
Other Authors: Chui-Yu Chiu
Format: Others
Language:zh-TW
Published: 2011
Online Access:http://ndltd.ncl.edu.tw/handle/qbe5mv