A Study of Consumer Purchasing Intention on Taiwanese Brand Apparel
碩士 === 國立臺北科技大學 === 工業工程與管理系EMBA班 === 99 === The apparel market in Taiwan has been maturing in recent years as economy grows and national income increases. Taiwanese fashion has been keeping in sync with the global trends. With higher purchasing power and more discerning tastes, Taiwanese consumers...
Main Authors: | , |
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Other Authors: | |
Format: | Others |
Language: | zh-TW |
Published: |
2011
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Online Access: | http://ndltd.ncl.edu.tw/handle/qbe5mv |