A Study for Internet Marketing of Social Enterprises

• Main Authors: Cheng-Chieh Lu, 陸正婕
• Other Authors: Shu-Hui Liu
• Format: Others
• Language: zh-TW
• Published: 2011
• Online Access: http://ndltd.ncl.edu.tw/handle/03624016322636651392

碩士 === 淡江大學 === 公共行政學系公共政策碩士班 === 99 === Social enterprise in Taiwan is a new topic, which the difference with non-profit organization is that social enterprise has significant business activities, learning business management mode of operation to accomplish its social mission. Due to the advance of technology, the Internet has become an emerging business marketing environment. In order to achieve the goal of sustainable management, social enterprises have make use of the benefits of internet marketing widely to balance the purpose of social and economic. The purpose of this article is to understand the status of internet marketing of the social enterprise, especially focus on the social enterprises in Taiwan, and along with the experience in Europe and America to analyses the way of our social enterprises in internet marketing. By analyzing the relevant literature and collecting the data on the internet, research questions in this study are as follows: 1. What is the difference between social enterprise and non-profit organization? Why should they make use of Internet marketing? 2. The cases from overseas of social enterprises and their experience of internet marketing can be inspiring for Taiwan? 3. How does Internet marketing works of social enterprise in Taiwan? Problems? And development in the future? The study discover that social enterprise have a unique feature which integrate with business and service. Exchange information by network, share experiences and duplicate the successful blueprint, gives social entrepreneurs by observing others, and using the internet marketing to promote effect of organization. Budget and personnel attitude can also affect the development of information technology in social enterprises. Strengthen personnel training about information and enhance computer skills, use the characteristic of internet: fast, convenient, and free to promoting social philosophy.