The Study on the Relationships among Consumer Personality, Customer Satisfaction, and Repurchase Intention - Generation as a Moderator

碩士 === 淡江大學 === 管理科學研究所碩士班 === 99 === This study mainly investigates the relationships among consumer personality, customer satisfaction and repurchase intention. The present study collects 333 consumers of the online group buying to empirically investigate the relationships among consumer personali...

Full description

Bibliographic Details
Main Authors:	Ya Ting Chia, 邱雅婷
Other Authors:	Shu- Hsien Liao
Format:	Others
Language:	zh-TW
Published:	2011
Online Access:	http://ndltd.ncl.edu.tw/handle/72869838348362361791

id	ndltd-TW-099TKU05457034
record_format	oai_dc
spelling	ndltd-TW-099TKU054570342015-10-13T20:08:40Z http://ndltd.ncl.edu.tw/handle/72869838348362361791 The Study on the Relationships among Consumer Personality, Customer Satisfaction, and Repurchase Intention - Generation as a Moderator 消費者個性、顧客滿意度與再購意願關聯性之研究 ─ 以世代為調節變項 Ya Ting Chia 邱雅婷碩士淡江大學管理科學研究所碩士班 99 This study mainly investigates the relationships among consumer personality, customer satisfaction and repurchase intention. The present study collects 333 consumers of the online group buying to empirically investigate the relationships among consumer personality, consumer satisfaction and repurchase intention and examines the moderating effect of generation. By manipulating structural equation modeling (SEM), the research results indicate that customer satisfaction serves as a mediating effect between consumer personality and repurchase intention. The other findings specify the substantial moderating effect of generation in the relationships among consumer personality, customer satisfaction, and repurchase intention. Shu- Hsien Liao 廖述賢 2011 學位論文 ; thesis 95 zh-TW
collection	NDLTD
language	zh-TW
format	Others
sources	NDLTD
description	碩士 === 淡江大學 === 管理科學研究所碩士班 === 99 === This study mainly investigates the relationships among consumer personality, customer satisfaction and repurchase intention. The present study collects 333 consumers of the online group buying to empirically investigate the relationships among consumer personality, consumer satisfaction and repurchase intention and examines the moderating effect of generation. By manipulating structural equation modeling (SEM), the research results indicate that customer satisfaction serves as a mediating effect between consumer personality and repurchase intention. The other findings specify the substantial moderating effect of generation in the relationships among consumer personality, customer satisfaction, and repurchase intention.
author2	Shu- Hsien Liao
author_facet	Shu- Hsien Liao Ya Ting Chia 邱雅婷
author	Ya Ting Chia 邱雅婷
spellingShingle	Ya Ting Chia 邱雅婷 The Study on the Relationships among Consumer Personality, Customer Satisfaction, and Repurchase Intention - Generation as a Moderator
author_sort	Ya Ting Chia
title	The Study on the Relationships among Consumer Personality, Customer Satisfaction, and Repurchase Intention - Generation as a Moderator
title_short	The Study on the Relationships among Consumer Personality, Customer Satisfaction, and Repurchase Intention - Generation as a Moderator
title_full	The Study on the Relationships among Consumer Personality, Customer Satisfaction, and Repurchase Intention - Generation as a Moderator
title_fullStr	The Study on the Relationships among Consumer Personality, Customer Satisfaction, and Repurchase Intention - Generation as a Moderator
title_full_unstemmed	The Study on the Relationships among Consumer Personality, Customer Satisfaction, and Repurchase Intention - Generation as a Moderator
title_sort	study on the relationships among consumer personality, customer satisfaction, and repurchase intention - generation as a moderator
publishDate	2011
url	http://ndltd.ncl.edu.tw/handle/72869838348362361791
work_keys_str_mv	AT yatingchia thestudyontherelationshipsamongconsumerpersonalitycustomersatisfactionandrepurchaseintentiongenerationasamoderator AT qiūyǎtíng thestudyontherelationshipsamongconsumerpersonalitycustomersatisfactionandrepurchaseintentiongenerationasamoderator AT yatingchia xiāofèizhěgèxìnggùkèmǎnyìdùyǔzàigòuyìyuànguānliánxìngzhīyánjiūyǐshìdàiwèidiàojiébiànxiàng AT qiūyǎtíng xiāofèizhěgèxìnggùkèmǎnyìdùyǔzàigòuyìyuànguānliánxìngzhīyánjiūyǐshìdàiwèidiàojiébiànxiàng AT yatingchia studyontherelationshipsamongconsumerpersonalitycustomersatisfactionandrepurchaseintentiongenerationasamoderator AT qiūyǎtíng studyontherelationshipsamongconsumerpersonalitycustomersatisfactionandrepurchaseintentiongenerationasamoderator
_version_	1718044067753885696

The Study on the Relationships among Consumer Personality, Customer Satisfaction, and Repurchase Intention - Generation as a Moderator

Similar Items