The Study on the Relationships among Consumer Personality, Brand Personality and Word-of-Mouth－Generation as a Moderator
碩士 === 淡江大學 === 管理科學研究所碩士班 === 99 === This study mainly investigates the relationships among consumer personality, brand personality, and word-of-mouth, and generation as a moderator. The marketing to generation has recently become a popular discussion. The segmentation in different generations is a...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2011
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| Online Access: | http://ndltd.ncl.edu.tw/handle/37908645288602382903 |