A study of Consumer Psychology Analysis and Marketing Strategy- In a case of Saxophone Industry in HowLi

碩士 === 環球科技大學 === 中小企業經營策略管理研究所 === 99 === The purpose of this research is discussing the status of consumption of Saxophone industry in HowLi in terms of the consumer psychology analysis based on background differences (socio-demographic variables). Moreover, to synthesize the findings to generate...

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Bibliographic Details
Main Authors: Tseng, yu-chien, 曾于倩
Other Authors: Wu, ching-feng
Format: Others
Language:zh-TW
Published: 2011
Online Access:http://ndltd.ncl.edu.tw/handle/23915258814516276677