The Relationship between the Employee Perception of Internal Marketing and Job Involvement-Organizational Identification as a Mediator

碩士 === 育達商業科技大學 === 企業管理所 === 99 === Facing the competitive environment, companies must be able to gain the competitive advantage in order to survive. The most important and precious resource of the companies is human resource. Owning excellent employees and let them obtain job identification and jo...

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Bibliographic Details
Main Authors: Chen,Hui-Ling, 陳惠鈴
Other Authors: Chang,Shan-Chih
Format: Others
Language:zh-TW
Published: 2011
Online Access:http://ndltd.ncl.edu.tw/handle/97820252489111637708