The Impact of Generational Influences and Interactive Mechanism on Brand Switch Behavior
博士 === 雲林科技大學 === 管理研究所博士班 === 99 === The issues about consumer’s brand choice are more important than ever. The aim of building brand equity is to attain consumer’s brand loyalty. However, it is common for young consumers to purchase goods with fashion brands and to decrease brand loyalty. The obje...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2011
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| Online Access: | http://ndltd.ncl.edu.tw/handle/73741102694281982108 |