The Study on Relationship Among Customer Satisfaction and Service Quality、Customer Loyalty、Marketing Strategy and Marketing Share of Credit Card Consumer
碩士 === 朝陽科技大學 === 財務金融系碩士班 === 100 === As consumer habits change, the credit card has become one of the consumers the most convenient payment tool. The issuing bank becomes saturated credit card market place, customer satisfaction and service quality, customer loyalty, marketing strategy has become...
| Main Authors: | , |
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2012
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| Online Access: | http://ndltd.ncl.edu.tw/handle/00264139972137529249 |