The Research of Consumers’ Perception and Marketing Strategies on Semi-Precious Stones

碩士 === 逢甲大學 === 經營管理碩士在職專班 === 100 === For some countries, jewelry is classified into precious stones and semi-precious stones; however, the imprecise meaning of the classifications and uncertain standards has made jewelry judging and selling more difficult. In Taiwan, most of the people are unfamil...

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Bibliographic Details
Main Authors: SHOU-PING CHUNG, 鍾守平
Other Authors: Lee-Yun Pan
Format: Others
Language:zh-TW
Published: 2012
Online Access:http://ndltd.ncl.edu.tw/handle/78697596534372977622