The Impact Of Product Scarcity On Consumers’ Purchase In Tention Of Limited Edition
碩士 === 義守大學 === 資訊管理學系 === 100 === Using product scarcity has become one of the crucial operation strategies of companies nowadays. However, it is still unclear how product scarcity and perceived value affect the decision-making of consumers to purchase limited editions of games. As a consequence, t...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
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2012
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| Online Access: | http://ndltd.ncl.edu.tw/handle/21393139454234602366 |