Copywriting And Brand Awareness On The Amount Of Consumer Memory

碩士 === 義守大學 === 管理學院管理碩博士班 === 100 === This research applies empirical approach, of which the purpose is to find out how both commercial pun slogan and brand awareness could affect consumers' memory toward the advertisement. If a particular commercial slogan could successfully grab consumers�...

Full description

Bibliographic Details
Main Authors: Jin, Youn, 金永
Other Authors: Chen, Yimew
Format: Others
Language:zh-TW
Published: 2012
Online Access:http://ndltd.ncl.edu.tw/handle/55676702614590842229