The empirical study of play's intention to play mobile game

• Main Authors: Hu, Chu Hao, 胡倬豪
• Other Authors: Yahg,Chih Chin
• Format: Others
• Language: zh-TW
• Published: 2012
• Online Access: http://ndltd.ncl.edu.tw/handle/89215831410201604812

碩士 === 開南大學 === 資訊及電子商務學系 === 100 === The purpose of this study is to develop and empirically test a theoretical model and to investigate the determinants of player’s intention to play mobile games. The proposed model integrates sense of virtual community and perceived cost as well as two external variables: information quality and system quality into the TAM model while the perceived usefulness replaced by perceived playfulness. The analysis results showed that the games quality had a significant influence on the perceived ease of use and perceived playfulness, which in turn affected the player’s intention to play mobile games. The sense of virtual community, perceived ease of use, and perceived playfulness also had been found to have a significant impact on the player’s intention to play mobile games.