The Reciprocal Effect of Online and Offline Retail-A Research on the Synergy of Multi-channel Marketing

碩士 === 國立高雄應用科技大學 === 企業管理系 === 100 === With the prevalence of the Internet, many companies start to exploit the Internet to engage in eclectronic commerce. According to recent a surey of Internet Retailer, seven of the top-ten Internet retailers in the USA have both prsence of brick-and-mortar and...

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Bibliographic Details
Main Authors: Ping-Hwa Chen, 陳品樺
Other Authors: Pei-Hung Chu
Format: Others
Published: 2012
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