The Study of the Relationship Between Consumer Perceived Quality, Perceived Value and Purchase Intention of National Apparel Brands

碩士 === 嶺東科技大學 === 經營管理研究所 === 100 === As a popular Japanese fashion brand, UNIQLO, set a new base in Taipei, it brought a sensation in the clothes market, creating a fad called National Apparel Brands. In magazines, news, network, or TV, all related reports are discussed and known by all of us. Cons...

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Bibliographic Details
Main Authors: Pan, Yu Fang, 潘渝芳
Other Authors: Wu, Jin Lian
Format: Others
Published: 2012
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