The Effect Of Supplier Relationship Management On Relationship Quality And Cooperation Intention

• Main Authors: Chen,Yi-Li, 陳毅立
• Other Authors: Li,Chung-kai
• Format: Others
• Language: zh-TW
• Published: 2012
• Online Access: http://ndltd.ncl.edu.tw/handle/22900624969108367963

碩士 === 嶺東科技大學 === 高階主管企管碩士在職專班 === 100 === The purpose of this study was to extend and modify the relationship quality model and Key Mediating Variable Model (KMV model) to explore the effects of relationship management and relationship quality on cooperative intention in a supply chain context and clarify the importance of relationship quality in supplier relationship management. The questionnaire survey method was adopted. The survey was administered to employees in charge of purchase in manufacturing companies in Taiwan and Jiangsu Province of China. 59 of 147 questionnaires distributed were returned (40% response rate). 2 invalid responses were excluded, resulting in a valid response rate of 39%. Proposed hypotheses were tested using partial least squares (PLS). Results indicated that relationship frequency and ethical behavior had positive effects on relationship quality, and relationship quality was positively related to cooperative intention. In customer relationship, relationship duration and professional knowledge were not significant factors of relationship quality. Finally, based on research findings, this study proposed a discourse on supplier relationship management and some suggestions for future research.