Self-Concept and Green Involvement on Green Attitude and Purchase Intentions
碩士 === 銘傳大學 === 企業管理學系碩士班 === 100 === Green marketing is inevitable. There is a growing interest among consumers all over the world regarding green. The aim of this study is to examine on how ‘self-concept’ and ‘consumer involvement on green’ can affect purchase intentions. Moreover, country of orig...
| Main Authors: | , |
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| Format: | Others |
| Language: | en_US |
| Published: |
2012
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| Online Access: | http://ndltd.ncl.edu.tw/handle/18128566599191215828 |