The Influence of Brand Image, Experiential Marketing on Customer Satisfaction and Loyalty－A Study of Taiwan Tea Merchant Management
碩士 === 銘傳大學 === 國際企業學系碩士在職專班 === 100 === In recent years, more and more people choose to buy Taiwan tea as souvenirs for their friends and family. This phenomena inspires tea merchants starting to reposition their marketing strategy. The tea merchants nowadays tend to offer customers to experience t...
| Main Authors: | , |
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2012
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| Online Access: | http://ndltd.ncl.edu.tw/handle/41855966051935647464 |