Brand Image, Product Quality, Service Quality, Relationship Quality, Customer Loyalty: A Case Study of the Cosmetic Industry
碩士 === 明新科技大學 === 服務事業管理研究所 === 101 === In recent years, the market of cosmetic industry is keeping expand. New brands are ongoing spring up, and make the competition became more and more intense. Each cosmetic brands industry has the big issue to think about how to create the competitive advantage...
| Main Authors: | , |
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2013
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| Online Access: | http://ndltd.ncl.edu.tw/handle/49985687676164855880 |