Consumer’s Preferences on attributes of Unique Tea
碩士 === 國立中興大學 === 應用經濟學系所 === 100 === Abstract In order to enhance unique tea’s marketing strategies, it is important to know consumers’ preferences towards unique tea. Thus, this study used choice experiment to design various unique tea alternatives for subjects to choose, and then found the tea le...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2012
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| Online Access: | http://ndltd.ncl.edu.tw/handle/46325930842086079691 |