The Competitive Actions and the Management Opportunity Grid for Construction Corporations

• Main Authors: Hsuan-Yu Lin, 林炫佑
• Other Authors: Yu-Ching Chiao
• Format: Others
• Language: zh-TW
• Published: 2012
• Online Access: http://ndltd.ncl.edu.tw/handle/54572066585893464948

碩士 === 國立中興大學 === 高階經理人碩士在職專班 === 100 === Competition is the element of strategy, the most research discuss this issue that is from the competitive character with static theory, but rarely prove the interaction of competition between the firm and its competitors by the viewpoint of competitive dynamics. This study combine the theory of competitive dynamics and the management opportunity grid (MOG) to discuss all kinds of competitive actions. We choose the Taichung construction as the empirical research target, we find the 422 news with 700 firms’ actions from the website Knowledge Management Winner and Money DJ during year 2008 to 2010. Then, we use structured content analysis to build our data base before a lot of selection and verification to sum up the key item of competitive actions. After One Way Analysis of Variance, we consider different groups have the perceived difference for the same competitive action. Finally, we try to find out the optimum solution through the MOG analysis. Our empirical evidence indicates that: (1) By the concept of competitive dynamics, we develop the 27 different competitive actions; (2) Through the investigation analysis, the top seven competitive actions with importance and effectiveness as below: “New product(s) in the essence area will first be released,” 、“Bringing the latest construction technology to provide the more safety living environment,”、 “Increasing the exposure rate of product by advertising technique,”、 “Bringing the new design of construction to match the trend of green energy,”、“Due to promote the advantage of our company, we have to trade the estate,”、“To strengthen the community service,”、 “Product upgrade (ex: Public facility increased、Structure strengthen),” We can find that the customers’ requirement is ascent sharply for construction from the above mention. So the firms must put in the resources on brand operation and customer service, it will be effective; (3) The result of this study is about the firms must put some resources in the first quadrant and attempt to raise the effect of competitive actions. Secondly, we can focus on As to the third quadrant, competitive actions in this area are not important and effective, so we have to estimate seriously before putting the resources in. Lastly, the competitive actions in the fourth quadrant can stimulate the sales revenue in the short term. Nevertheless, we can put some resources to co-operate the short-term strategy in this area; (4) From the optimum MOG solution, we have to concentrate putting resources on 7 actions in the second quadrant and avoid putting them on 5 actions in the third quadrant. We suggest that firms must adjust the decision component of our strategy and raise the effectiveness of resources in order to upraise the operation revenue. We consider the competitive actions has been transformed, so they have to make the resources disposed effectively by the optimum competitive actions; then, we just can find out the best solution for making profit. This study would provide references and guides for choosing competitive action solution of construction business. It also provides valuable references for scholars in their future research.