Product Attraction Factors Affecting Adoption Behavior
博士 === 國立成功大學 === 工業設計學系碩博士班 === 100 === ■ Research background and purpose In order to find out product attraction factors affecting consumer adopter behavior, this study explores product adoption attributes and product need factors based on Innovation Diffusion Theory and Miryoku Engineering. Furt...
| Main Authors: | , |
|---|---|
| Other Authors: | |
| Format: | Others |
| Language: | en_US |
| Published: |
2012
|
| Online Access: | http://ndltd.ncl.edu.tw/handle/34585072045177695896 |