Applying Revised PZB Model to Evaluate the Service Quality Gaps between Securities Salesmen and Customers ─A Case Study of Yuanta Securities
碩士 === 國立成功大學 === 企業管理學系碩博士班 === 100 === This research focuses on service quality gaps between customers and front-line salesmen by taking Yuanta Securities, the largest securities organization in Taiwan, as a case study. Knowing that service quality is one of the most influential factor for custome...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | en_US |
| Published: |
2012
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| Online Access: | http://ndltd.ncl.edu.tw/handle/n3d57j |