The Effectiveness of Other-benefit Versus Self-benefit Fundraising Appeals in Soliciting Charitable Donations to Two Victim Types: the Emergent-poor and the Chronic-poor
碩士 === 國立交通大學 === 管理學院管理科學學程 === 100 === Among the charitable activities going on in the society, the victims in need can be categorized in two major types: the emergent poor and the chronic poor. In this research, we define the emergent poor as victims who face with sudden, unpredictable diffic...
Main Authors: | Hung, Chiu-Mei, 洪久媄 |
---|---|
Other Authors: | Chang, Chia-Chi |
Format: | Others |
Language: | zh-TW |
Published: |
2012
|
Online Access: | http://ndltd.ncl.edu.tw/handle/95210910298754522946 |
Similar Items
-
The Effect of Temperature Cues on Donation Behavior: The Moderating Role of Other-benefit Versus Self-benefit Fundraising Appeals
by: Kee, Zhen-Shun, et al.
Published: (2018) -
The Donation Research to “The Emergent-poor” and “The Icing on the Cake” Victims: The Interaction Effect between Victim Types and Fundraising Appeals
by: Chou, Han-Yin, et al.
Published: (2017) -
Helping not only benefits other but also self: The effect of altruistic and egoistic charitable appeals in donation behavior
by: Kai-Ti Chuang, et al.
Published: (2018) -
The donation to the emergent-poor and to the prolonged-poor victims
by: Jen, Tzu, et al.
Published: (2011) -
Local Regulation of Charitable Solicitation
by: Joseph Mead
Published: (2019-08-01)