Is In-App Purchases an Unplanned Behavior?

碩士 === 國立中央大學 === 資訊管理研究所 === 100 === In recent years, smart phones have gradually replaced feature phones in the mobile market. Along with the rapid growth of smart phones, mobile phone’s application (app) also receive public acceptance. By the end of 2011, the number of apps available on both the...

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Bibliographic Details
Main Authors: Ting-Yu Chang, 張廷宇
Other Authors: C.K. Farn
Format: Others
Language:zh-TW
Published: 2012
Online Access:http://ndltd.ncl.edu.tw/handle/63682244171001919505