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• Main Authors: Shu-ching Sun, 孫淑景
• Other Authors: none
• Format: Others
• Language: zh-TW
• Published: 2012
• Online Access: http://ndltd.ncl.edu.tw/handle/42077812376102054981

碩士 === 國立中央大學 === 管理學院高階主管企管碩士班 === 100 === Printed circuit boards (PCB) are essential parts for all electronic products, primarily used as substrates of electronic components, providing electronic links and carrying components. It has been regarded as the mother of electronics industry. The industry of Printed Circuit Board in Taiwan promoted the technique of manufacturing, made the quality of products better, and strengthened the business administration during the past forty years. Taiwan is successfully viewed on the international stage by them. The total value output and output of PCB is the first in the world. By the vigorous development of PCB industry, the market of PCB industrial manufacturer is substantially brought up. In this study we use〝analysis of characteristics〞approach on the case company－S company. First, we design the questionnaire to get the direct characteristics and indirect characteristics from customers on one sample product of S company－PCB loader. Then we choose the material characteristics to compare with competition companies. After analyzed the result we can get the strength and weakness of S company. At final, we review and concentrate his resource and capability to improve the weakness and to develop his own features and continuous operation target to enhance his competitive advantage.