The Relationship among Experience Marketing,Customer Emotion and Purchase Intention-As the Example of Automotive Industry
碩士 === 國立彰化師範大學 === 會計學系企業高階管理 === 100 === In recent years, the price of crude oil has been rising gradually, and it affected automotive industry seriously. This kind of problem also increased customers’ doubt of decisions making and decreased their purchase intention. Under the pressers of economic...
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| Format: | Others |
| Language: | zh-TW |
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2012
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| Online Access: | http://ndltd.ncl.edu.tw/handle/54215264329349867800 |