A Study on Information Network of Medical Cosmetology -The role of trust

• Main Authors: Yi-Wen Lin, 林誼雯
• Other Authors: Chun-Hsien Wang
• Format: Others
• Language: en_US
• Published: 2012
• Online Access: http://ndltd.ncl.edu.tw/handle/27377418689200267591

碩士 === 國立嘉義大學 === 生物事業管理學系研究所 === 100 === The medical cosmetology is an emerging industry which has grown rapidly in recent years. With the economic development, the medical cosmetology is a tendency to seek individual external beauty to reconstruct appearance youthful and attractive and to enhance the quality of life. However, from a risk perspective, there are many accidents including risk of surgery fail during the medical cosmetology operation processes. For the above view, to increase successful possibility of medical cosmetology therapy, finding the validity information sources is needed about well-defined medical cosmetology information before progress medical cosmetology therapeutic decision-making. Therefore, this current study examines the perceived value of sources of medical cosmetic information in influencing patients at different stages in their cosmetic therapy processes. More specifically, this study explores the information flow of medical cosmetic as a way to help understand the relational unfolding between information sources and therapeutic decision-making. We use the questionnaire approach to collect data from 289 patients of medical cosmetic clinics, employ Ucinet 6 software and ordinary least squares (OLS) to exam research hypothesis; and then the results find that people who are central position in the friendship network, they have highly level of interpersonal trust and trust positively mediates the relation among friendship network and medical cosmetic behavior on medical cosmetology; ultimately, will expose detail and complete information network about medical cosmetology from the whole network.