A study on goal framing, risky choice framing, and anchoring effect toward consumer's decision-making

碩士 === 國立嘉義大學 === 行銷與運籌研究所 === 100

Bibliographic Details
Main Author: 鄭伊婷
Other Authors: 董維
Format: Others
Language:zh-TW
Online Access:http://ndltd.ncl.edu.tw/handle/80427144078390091729