| Summary: | 碩士 === 國立東華大學 === 國際企業學系 === 100 === The exhibition is the best choice to expand the market. However, there are ten- thousands of exhibitions every year; companies must choose a good exhibition to attend. Therefore, this study is trying to integrate the previous literature about evaluation of exhibition and adopt the modified Delphi method to identify suitable criteria for evaluating the international exhibition. Moreover, applying Analytic Hierarchy Process (AHP) to analyse the weight of index. Finally, we construct an unbiased and appropriate criteria of exhibition reviewing to be the foundation of exhibitor’s selection. It is useful for developing online exhibition reviewing platform. Additionally, the examples of three major consumer electronics and computer exhibitions: CeBIT, CES, COMPUTEX TAIPEI are used to demonstrate the process of international exhibition selection using this reviewing model.
According to the results of this study, the aspects exhibitors care about, ordered by the emphasis which they place, including “products of international exhibition, ” “physical evidences of international exhibition,” “place of international exhibition,” “process of international exhibition,” “price of international exhibition,” “promotion of international exhibition” and “ joining people of international exhibition.” The proposed model will help exhibitors effectively select the international exhibition, making it highly applicable in academia and commerce.
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