A STUDY OF THE RELATIONSHIP AMONG HEALTHY CONCEPTS, TOURISM IMAGE, PERCEIVED VALUE AND SATISFACTION--A CASE OF AOWANDA NATIONAL FOREST RECREATION AREA

• Main Authors: Shu-han Huang, 黃舒涵
• Other Authors: Kai-wayne Chuang
• Format: Others
• Language: zh-TW
• Published: 2012
• Online Access: http://ndltd.ncl.edu.tw/handle/37613895982034364043

碩士 === 南華大學 === 企業管理系管理科學碩博士班 === 100 === 　　Along with the development of Taiwan economic, there are the increases of National Income and the standards of living, because of the globalization and two days off a week since 2001, it raises the trend of travel in Taiwan. Tourism has not only just hedonismis that the most direct cultural experience. 　 　　The study started with questionnaires, requesting the tourists who visited the Aowanda National Forest Recreation Area to fill up the questionnaires which is related to tourism activities at the same time. Among the 372 valid questionnaires descriptive statistics analysis samples、factor analysis、reliability analysis、independent samples t test analysis varieties of analysis, one way ANOVA、correlation analysis 、regression analysis ,etc., are used to investigate the life style, healthy concepts, tourism image, perceived value and satisfaction. Result of study is as follows： 1. Study found that tourism image, Perceived Value, and Satisfaction were significantly correlated between the three. Study found that healthy concepts Perceived Value, Satisfaction were significantly correlated between the three. 2. To analyze the correlation among tourism image, perceived value, and Satisfaction. The result reveals that tourism image has part of significant effect perceived value and satisfaction. Besides, perceived value has much influence on satisfaction as well. In other words, perceived value has a mediating effect on tourism image and satisfaction. 3. To analyze the correlation among healthy concepts, perceived value, and Satisfaction. The result reveals that healthy concepts have part of significant effect perceived value and satisfaction. Besides, perceived value has much influence on satisfaction as well. In other words, perceived value has a mediating effect on healthy concepts and satisfaction.