THE RELATIONSHIP AMONG BRAND IMAGE,WORD-OF-MOUTH AND PURCHASE INTENTSION-AN EMPIRICAL STUDY OF COSMETIC PRODUCT
碩士 === 國立屏東科技大學 === 時尚設計與管理系 === 100 === Abstract Student ID:M9976005 Title of thesis:THE RELATIONSHIP AMONG BRAND IMAGE, WORD-OF-MOUTH AND PURCHASE INTENTSION- AN EMPIRICAL STUDY OF COSMETIC PRODUCT Total page:94 Name of Institute:National Pingtung University of Science and Technology Department o...
Main Authors: | , |
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Format: | Others |
Language: | zh-TW |
Published: |
2012
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Online Access: | http://ndltd.ncl.edu.tw/handle/81502390150743721816 |