THE RELATIONSHIP AMONG BRAND IMAGE,WORD-OF-MOUTH AND PURCHASE INTENTSION-AN EMPIRICAL STUDY OF COSMETIC PRODUCT
碩士 === 國立屏東科技大學 === 時尚設計與管理系 === 100 === Abstract Student ID:M9976005 Title of thesis:THE RELATIONSHIP AMONG BRAND IMAGE, WORD-OF-MOUTH AND PURCHASE INTENTSION- AN EMPIRICAL STUDY OF COSMETIC PRODUCT Total page:94 Name of Institute:National Pingtung University of Science and Technology Department o...
Main Authors: | Tsai Ching-Hui, 蔡靜惠 |
---|---|
Other Authors: | Dr,Hsu Hsiu-Ju |
Format: | Others |
Language: | zh-TW |
Published: |
2012
|
Online Access: | http://ndltd.ncl.edu.tw/handle/81502390150743721816 |
Similar Items
-
An Empirical Study of the Relationship among Brand Image, Customer Loyalty and Word-of-Mouth on Cosmetics
by: Pan, Yi-Ju, et al.
Published: (2009) -
The Influence of Word-of-Mouth of Product Quality on Brand Image, Brand Attitude and Purchase Intention - The Case of Cosmetic Industry
by: Shu-Ting Wang, et al.
Published: (2005) -
The Effect of Perceived Promotion Value, Brand Image and Word-of-mouth on Female Consumer of Cosmetic Purchase Intention
by: Ya-Chen Chang, et al.
Published: (2014) -
The Relationship among Online Word-of-Mouth, Brand Image and Consumer Purchase Intention
by: Tsui-Ling Chen, et al.
Published: (2009) -
The Influence of Electronic Word-of-Mouth and Purchase Intentions on Electronic Word-of-Mouth Marketing Performance-The Moderating of Brand Image
by: Cian-Hui Kao, et al.
Published: (2010)