The Study of movie and regional marketing :The cape on the 7th as Example

碩士 === 國立中山大學 === 傳播管理研究所 === 100 === The paper will focus on local marketing and placement theory to analysis the famous movie "Cape on the 7th," in Taiwan. We want to explore the movie company how to enter the market by cheaper marketing method under lacking the fund resource. We will wa...

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Bibliographic Details
Main Authors: Hsu-Sheng Chang, 張簡旭笙
Other Authors: Wan-long Hong
Format: Others
Language:zh-TW
Published: 2012
Online Access:http://ndltd.ncl.edu.tw/handle/59338203693274393169