Tweet trick: A uses and gratifications perspective on why fans follow football players on Twitter
碩士 === 國立中山大學 === 傳播管理研究所 === 100 === Why football fans follow football players on Twitter? This study base on Hyperpersonal( Walther , 1996 ) and Use and Gratifications theory to find out that why football fans want to follow football players on Twitter, how they follower football players on Twitt...
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2012
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| Online Access: | http://ndltd.ncl.edu.tw/handle/28781083143287550626 |