The Study on the Relationships Among Co-brand Fit , Brand Value and Brand Premium
碩士 === 國立臺北商業技術學院 === 商學研究所 === 100 === In recently years, Enterprise had to face more rapid changing market. More enterprise usually adopted co-brand strategy. “fit” is success factor about new extension products promotion and influent on enterprise’s brand value. In the past research, most of scho...
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| Format: | Others |
| Language: | zh-TW |
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2012
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| Online Access: | http://ndltd.ncl.edu.tw/handle/92037451168833084499 |