An Analysis in Exposure Effective between Place Marketing and Sport Sponsorship
碩士 === 國立臺灣體育運動大學 === 運動管理學系碩士班 === 100 === The purpose of this study was to analyze the exposure effect of sport sponsorship and place marketing and their unique promotion strategy so as to provide any suggestion for business while forming a promotional strategy. The study was conducted by two st...
Main Authors: | Chen Hung-Jung, 陳虹蓉 |
---|---|
Other Authors: | Hwang Yen-Xiang |
Format: | Others |
Language: | zh-TW |
Online Access: | http://ndltd.ncl.edu.tw/handle/49042414341617462983 |
Similar Items
-
MARKETING STRATEGY OF SPONSORSHIP IN SPORT
by: Nebojša Maksimović, et al.
Published: (2008-08-01) -
MARKETING STRATEGY IN SPORTS SPONSORSHIP
by: Srećko Novaković
Published: (2012-09-01) -
The communication effects of sponsorship in local sports markets
by: Sławomir Kowalski
Published: (2016-09-01) - Sport Sponsorship as an Internal Marketing Tool: Employees' Sponsorship Assessments and Their Effect on Job Attitudes
-
Relationships in sport sponsorship: a marketing perspective
Published: (2008)