An Analysis in Exposure Effective between Place Marketing and Sport Sponsorship
碩士 === 國立臺灣體育運動大學 === 運動管理學系碩士班 === 100 === The purpose of this study was to analyze the exposure effect of sport sponsorship and place marketing and their unique promotion strategy so as to provide any suggestion for business while forming a promotional strategy. The study was conducted by two st...
| Main Authors: | , |
|---|---|
| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Online Access: | http://ndltd.ncl.edu.tw/handle/49042414341617462983 |