A study of the intention of using Nike Facebook fan page toward the impact of brand image and purchase intention
碩士 === 國立臺灣師範大學 === 體育學系 === 100 === This study was designed to explore the relations among the intention of using Nike Facebook fan page, brand image and purchase intention. The subjects were the users who used the Nike Facebook fan page through the internet, surveyed through internet questionnaire...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2011
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| Online Access: | http://ndltd.ncl.edu.tw/handle/39868341965646291231 |