An Exploratory Study of Smartphone Mobile Applications - A Case Study of Hotel and Apparel Industry

碩士 === 國立臺灣大學 === 商學組 === 100 === Since the introduction of iPhone by Apple on 2008, Smartphone penetration has been growly exponentially. At the same time mobile application usage has also grown with Smartphone penetration. This research is an exploratory study on the newly emerging trend for firms...

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Bibliographic Details
Main Authors: Yi-Ling Chuang, 莊翊伶
Other Authors: 黃俊堯
Format: Others
Published: 2011
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