On the Campaign Strategies: A Case Study of the 2010 Kaohsiung City Mayor Election

• Main Authors: Shu-Hung Lu, 盧書鴻
• Other Authors: Wu-Lung Yang
• Format: Others
• Language: zh-TW
• Published: 2012
• Online Access: http://ndltd.ncl.edu.tw/handle/62463736591640148166

碩士 === 國立高雄大學 === 政治法律學系碩士班 === 100 === This paper mainly discusses campaign strategies of three camps of 2010 Kaohsiung City Mayor Election. Through to archive scholars’ research of the U.S.A and R.O.C., and explore the theoretical literature related to voting behavior later trying to construct the campaign strategy. Further, viewing the 2010 Kaohsiung City Mayor Election with the campaign strategy, and supplemented by depth information from interviews. Testing witch camps strategy of Huang Zhaoshun of KMT, Chen Chu of DPP, or Yang Chiu-hsing is more approval. Preliminary findings, as long as there is throughout the campaign strategy for any errors, both will have connections, thereby affecting the effectiveness of the various aspects of play. In this case of the 2010 Kaohsiung City Mayor Election, for KMT, Not appropriate candidate is the main factor to lose the election, and Yang Chiu-hsing competition space is already limited since he quit DPP. In contrast, the dynamic model of campaign strategy really can do as an election after the end of the review tools, and the election process to determine the baseline.