The Effect of the Popping Time of Pop-Up Ad on Advertising Gaze Behavior

碩士 === 中國文化大學 === 國際貿易學系 === 100 === This research proposes that pop-up ad’s different popping time will affect viewers about watching advertising. This study conducted an experiment with eye-tracking and recruited 101 volunteers. Results reveal that lately popping time lead viewers to watch pop-up...

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Bibliographic Details
Main Authors:	Lin, RuoChu, 林若竹
Other Authors:	Lo, ShaoKang
Format:	Others
Language:	zh-TW
Published:	2012
Online Access:	http://ndltd.ncl.edu.tw/handle/03328914769952707521

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spelling	ndltd-TW-100PCCU03230062015-10-13T21:02:23Z http://ndltd.ncl.edu.tw/handle/03328914769952707521 The Effect of the Popping Time of Pop-Up Ad on Advertising Gaze Behavior 彈出式廣告其彈出時間對廣告凝視行為之影響 Lin, RuoChu 林若竹碩士中國文化大學國際貿易學系 100 This research proposes that pop-up ad’s different popping time will affect viewers about watching advertising. This study conducted an experiment with eye-tracking and recruited 101 volunteers. Results reveal that lately popping time lead viewers to watch pop-up ad more. But contrast to banner ad, no matter popping time early or lately, viewers still watch banner ad more. Lo, ShaoKang 駱少康 2012 學位論文 ; thesis 33 zh-TW
collection	NDLTD
language	zh-TW
format	Others
sources	NDLTD
description	碩士 === 中國文化大學 === 國際貿易學系 === 100 === This research proposes that pop-up ad’s different popping time will affect viewers about watching advertising. This study conducted an experiment with eye-tracking and recruited 101 volunteers. Results reveal that lately popping time lead viewers to watch pop-up ad more. But contrast to banner ad, no matter popping time early or lately, viewers still watch banner ad more.
author2	Lo, ShaoKang
author_facet	Lo, ShaoKang Lin, RuoChu 林若竹
author	Lin, RuoChu 林若竹
spellingShingle	Lin, RuoChu 林若竹 The Effect of the Popping Time of Pop-Up Ad on Advertising Gaze Behavior
author_sort	Lin, RuoChu
title	The Effect of the Popping Time of Pop-Up Ad on Advertising Gaze Behavior
title_short	The Effect of the Popping Time of Pop-Up Ad on Advertising Gaze Behavior
title_full	The Effect of the Popping Time of Pop-Up Ad on Advertising Gaze Behavior
title_fullStr	The Effect of the Popping Time of Pop-Up Ad on Advertising Gaze Behavior
title_full_unstemmed	The Effect of the Popping Time of Pop-Up Ad on Advertising Gaze Behavior
title_sort	effect of the popping time of pop-up ad on advertising gaze behavior
publishDate	2012
url	http://ndltd.ncl.edu.tw/handle/03328914769952707521
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The Effect of the Popping Time of Pop-Up Ad on Advertising Gaze Behavior

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